Lazada CEO Maximilian Bittner on the Future of Retail in Asia

March 25 (Bloomberg) –- Lazada Group CEO Maximilian Bittner discusses the future of retail in Asia with Rishaad Salamat on Bloomberg Television’s “On The Move Asia.” (Source: Bloomberg)

When questioned about how Lazada broke into the Asian market, Max replies with “To succeed in these markets and to fulfill the trust levels people (consumers) need, you need to be on the ground to apply what is needed (which are the) very local factors (such as) being the local supplier base, being the local distribution base, (having) the local payment methods available… so being on the ground, having 1,500 people across the region, (and) managing day to day business is vital. These are very local markets, different markets. Southeast Asian markets might be one big opportunity but in the end it’s a very fragmented market.”

Watch the interview to find out more.

Lazada Affiliate at Nuffnang Blogopolis 2013

Last November 16, 2013 (Saturday), Lazada Philippines’ PR, Rewards and Partnerships/Offline Marketing Head Raizah Dipatuan introduced the Lazada Affiliate Program to attendees of the recent Nuffnang Blogopolis: Into the Wild held at the InterContinental Manila Hotel located in Makati.

Raizah Dipatuan of Lazada

Ongoing promos of the Affiliate program, Double Your Payout and Earn Through Facebook, were also introduced. The said promos give Lazada affiliate members a chance to win a brand new iPhone 5C, Lazada gift vouchers, and to double their commission through the Affiliate program.

raizah dipatuan at lazada booth

PR, Rewards and Partnerships/Offline Marketing Head Raizah Dipatuan

A booth was also set up at the event in order for interested bloggers to sign up for the Lazada Affiliate program. Loot bags and other goodies were given away to those who signed up. Along side Ms. Dipatuan was Affiliates & Partnership Officer June Kiethly Estrada.

A mini raffle was held at the event for those who registered or signed up at the Lazada booth. A Canon Power Shot A1400 Digital Camera was given away to the lucky registrant.

Watch out for the Lazada booth in future events for chances to win various items and enjoy freebies!

For further inquiries about the Lazada Affiliate program, don’t hesitate to email:

Lazada would like to thank Nuffnang Philippines for inviting Lazada Philippines to their annual Blogopolis event.


registrants at the lazada booth

Bloggers signing up at the Lazada booth.


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